Meiji yogurt
2018
From Package design to Photography & Poster design
Freshness is the core characteristic of the product. That's why the farmhouse appearance is created. The sustainability of the package is also considered. A handle for the customer to take it home without using any plastic bag. As the main target audience of 4-packed yogurts is family; therefore, customers and their kids can handmade a photo frame by using the package itself and give it a second lives.
Freshness is the core characteristic of the product. That's why the farmhouse appearance is created. The sustainability of the package is also considered. A handle for the customer to take it home without using any plastic bag. As the main target audience of 4-packed yogurts is family; therefore, customers and their kids can handmade a photo frame by using the package itself and give it a second lives.
The photography and poster design also echo with the freshness concept. Farmland scene and a flying farmhouse represent the characteristics - fresh and low fat correspondingly.
Instruction Card Design
Package: 315 x 80 x 120 mm ∙ Poster: 600 x 847 mm