A brand identity system and packaging design for Tricho Hair, applying a structured, grid-based visual language to express a science-led ethos and ensure clarity and consistency across the product range.
Role: Communication Designer | Brand System, Packaging, Label Design
Client: Tricho Hair
2023
Tricho Hair is a trichology-focused brand offering scientific solutions for hair and scalp care. To align with the brand’s futuristic and direct ethos, the packaging system was designed to be precise, minimal, and highly structured. A strict grid system organises information consistently across the product range, establishing clarity and a strong sense of order. Colour-coding and iconography were introduced to differentiate product functions, enabling intuitive recognition for both practitioners and end users.
The result is a coherent packaging-led identity that communicates professionalism, scientific credibility, and confidence through restraint and systematic design.
Credits Agency: Ron C Design
Creative Direction: Ron Logo Design: Echo Packaging & Label System Design: Xen