JupYeah Events
2023
Resell Library is a pop-up second-hand department store by JupYeah. Gathering swap parties, events, and different secondhand brands (including vintage goods, music, up-cycled designs, etc.) in a 10,000 sq. ft space at The One. A playful and hipster style is required for this identity.
Book is definitely the first thing in mind when talking about the library. Instead of a book, a notebook becomes one of the main elements of this identity. The Y2K thing has become a big trend recently. The scene of a flipping notebook with floating stickers is created. This is a way people make their own collection of what they like in the 2000s. In this scene, each sticker represents each product's category in this store, connoting people can create their own collection here.
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JupYeah held a lot of pop-up swap events since 2011 each time receiving over 1,000 visitors. Their first swap party this year was happening at Green Hub. Because Green Hub is a place to foster the connection between people and nature and to promote a nature-aligned lifestyle and lower-carbon living, the required style of the identity for this event is mindful.
Creating a character the Buddha-like Mr. Tee for this event, as the T-shirt is the most showing up in the swap party. In its point of view, it just goes with the flow, being loved and getting abandoned to the pop-up swap, then it will shine again with the new people. The scene references the famous meme "the meditation boy".
Credits
Client
JupYeah
JupYeah
Concept & Design: Xen