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About
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Music, Poster, Design

Simply Bowls


A rebranding project for Simply Bowls, redefining a lawn bowls club through a mascot-led identity system that communicates inclusivity, energy, and an active lifestyle beyond traditional sports culture.

Role: Communication Designer | Brand Identity, Concept, Illustration

Client: Simply Bowls

2022




The rebrand aimed to reposition Simply Bowls as an open, energetic, and welcoming community rather than a conventional lawn bowls club. To express this shift, the identity was built around three original mascots — Jacko, Bowlson, and Rinko — which act as the approachable and expressive face of the brand. The characters were designed with dynamic forms and a vibrant colour palette to convey movement, friendliness, and vitality. This mascot-led system allows the brand to communicate its diverse activities — from lawn bowls to fitness and social programmes — while maintaining a consistent and engaging visual language across touchpoints.






Credits
Agency: Ron C Design
Creative Direction: Ron
Logo Design: Xen, RonDesign & Illustration: Xen
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